The Legacy
Our Footprint


Committed to People and True to Our Values
At Bella Aurora, we have a Mission: to work from the heart to make others feel good. We are committed to society, to those who use our products, to those we work with, and to the people who shape Bella Aurora. The happiness of others is our main goal. We promote respect for the dignity of all people, maintaining our conviction that under the Bella Aurora brand, everything is done with love.
World Leader in Even and Spotless Skin
With over 135 years of experience and specialisation in the treatment of skin marks, Bella Aurora stands out as the leading brand in skin pigmentation. Our laboratory has a track record of patented technologies in the field of hyperpigmentation and hypopigmentation.
Diverse and Multi-ethnic
Behind the Bella Aurora brand, there is an exceptional team composed of nearly 300 people from different corners of the world. This rich multicultural diversity positions Bella Aurora as a brand that embraces and respects all people.
Sustainable
The Bella Aurora brand maintains a firm commitment to protecting and respecting the environment. We are constantly working to implement sustainable practices at all stages of our activity, aiming for maximum energy efficiency and responsible use of natural resources. Our aim is to preserve the environment in which we live.
Digitised and Technologically Advanced
Bella Aurora has enthusiastically embraced the era of digitalisation, implementing cutting-edge technological solutions to enhance not only internal processes but also the experience and satisfaction of our consumers and users of all the digital services the brand offers.
Global
Present in Europe, Asia, Mexico, and the USA, we offer products tailored to the specific needs of each market, always in tune with the needs of each location. Our goal is to establish ourselves as world leaders in the study of hypopigmentation and hyperpigmentation.


Bella Aurora, a Brand with Influence
The Kantar BrandZ Most Valuable Spanish Brands 2025 report, based on financial data and the opinion of more than 85,000 consumers about 1,200 brands, highlights that Bella Aurora has managed to differentiate itself in the market and build a strong emotional bond with people, establishing itself as a relevant brand in the lives of consumers.
Discover Our History


1914
Bella Aurora arrives in Spain
1920
Launch of Bella Aurora Beauty Cream




1940
Launch of the original Bella Aurora soap trio
1944
The Bella Aurora sign is put up in calle Balmes in Barcelona (remains to this day)




1950
Original Bella Aurora Lipstick Refill
1955
Original Bella Aurora Advert




1960
Original Bella Aurora Advert