About Bella Aurora

The Legacy

Our Footprint

Committed to People and True to Our Values

At Bella Aurora, we have a Mission: to work from the heart to make others feel good. We are committed to society, to those who use our products, to those we work with, and to the people who shape Bella Aurora. The happiness of others is our main goal. We promote respect for the dignity of all people, maintaining our conviction that under the Bella Aurora brand, everything is done with love.

World Leader in Even and Spotless Skin

With over 135 years of experience and specialisation in the treatment of skin marks, Bella Aurora stands out as the leading brand in skin pigmentation. Our laboratory has a track record of patented technologies in the field of hyperpigmentation and hypopigmentation.

Diverse and Multi-ethnic

Behind the Bella Aurora brand, there is an exceptional team composed of nearly 300 people from different corners of the world. This rich multicultural diversity positions Bella Aurora as a brand that embraces and respects all people.

Sustainable

The Bella Aurora brand maintains a firm commitment to protecting and respecting the environment. We are constantly working to implement sustainable practices at all stages of our activity, aiming for maximum energy efficiency and responsible use of natural resources. Our aim is to preserve the environment in which we live.

Digitised and Technologically Advanced

Bella Aurora has enthusiastically embraced the era of digitalisation, implementing cutting-edge technological solutions to enhance not only internal processes but also the experience and satisfaction of our consumers and users of all the digital services the brand offers.

Global

Present in Europe, Asia, Mexico, and the USA, we offer products tailored to the specific needs of each market, always in tune with the needs of each location. Our goal is to establish ourselves as world leaders in the study of hypopigmentation and hyperpigmentation.

Bella Aurora, a Brand with Influence

The Kantar BrandZ Most Valuable Spanish Brands 2025 report, based on financial data and the opinion of more than 85,000 consumers about 1,200 brands, highlights that Bella Aurora has managed to differentiate itself in the market and build a strong emotional bond with people, establishing itself as a relevant brand in the lives of consumers.

Discover Our History

1914

Bella Aurora arrives in Spain

1920

Launch of Bella Aurora Beauty Cream

1940

Launch of the original Bella Aurora soap trio

1944

The Bella Aurora sign is put up in calle Balmes in Barcelona (remains to this day)

1950

Original Bella Aurora Lipstick Refill

1955

Original Bella Aurora Advert

1960

Original Bella Aurora Advert

We answer the most frequently asked questions
How does Bella Aurora reduce dark spots?
The bio10 forte treatment line features the exclusive patented B-CORE 221TM Technology: a smart, targeted-release capsule that delivers the active ingredient directly to melanin-producing cells, ensuring full release for faster and more effective depigmenting action.
What types of spots can be treated with Bella Aurora?
At Bella Aurora, we treat skin discolorations caused by melanin or lipofuscin, originating from sun exposure, aging, hormonal fluctuations, melasma, post-inflammatory marks from dermatological treatments, environmental pollutants, acne scars, or other blemishes. We also treat white spots or depigmentation caused by factors such as overexposure to the sun, ageing, stress, trauma, or even vitiligo.
Does Bella Aurora test on animals?
Bella Aurora is committed to a world without animal testing. To evaluate the safety and efficacy of our cosmetics, we have long used alternative in-vitro tests with cell cultures.
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