THE AGES OF THE SKIN
Ageing is a natural process that we all experience throughout our lives. However, it is important to understand that our chronological age does not always match our biological age. The concept of anti-ageing is mainly associated with the condition of the skin and its care, but in reality, it goes much further.
Ageing is not necessarily a bad thing. Unfortunately, in our current society, the concept of ageing is associated with functional deterioration and an unattractive physical appearance, rather than seeing ourselves as having more experience and being able to manage our emotions. It is possible to age healthily by taking constant care of ourselves.
30s: Preparing ourselves for the future
In our 30s, our skin remains firm and radiant; this is the time to establish a solid foundation for the future. The pace of life during this period also determines the type of skin we may have later on and what we might need.
At cellular level, the production of collagen and elastin, which are the proteins responsible for keeping the skin firm and elastic, begins to decrease. This can lead to the appearance of fine lines, especially around the eyes and mouth. Additionally, cumulative sun exposure may start to show its first signs in the form of visible sun damage.
To care for the skin at this stage, it is essential to adopt a skincare routine that includes products that are rich in antioxidants such as vitamins C and E. These antioxidants help combat free radicals and keep the skin protected. In addition, regular use of sunscreen is crucial to prevent sun damage, hypopigmented spots, and premature ageing.
40s: Maintaining Vitality
In our 40s, changes in the skin may become more visible. The decrease in collagen and elastin production can make wrinkles and fine lines more pronounced, and the skin may lose some of its firmness. Signs of accumulated sun damage appear, such as age spots and loss of radiance.
To maintain skin vitality, it is important to focus on moisturising, using creams that are rich in hydrating ingredients such as hyaluronic acid. It is also the time to consider products with ingredients that stimulate collagen production, such as retinol. Additionally, non-invasive treatments like microdermabrasion or radiofrequency can be effective options for maintaining a fresh and rejuvenated appearance.
50s: Embracing Maturity
In our 50s, the skin generally becomes thinner and less elastic. The loss of subcutaneous fat can make the skin appear less firm and wrinkles more pronounced. As we age, it is important to remember that ageing is not necessarily negative. Maturity brings experience and wisdom, and we should embrace it.
At this stage, moisturising remains fundamental, and it is important to consider highly effective active ingredients that can help stimulate collagen production and improve skin firmness. Retinol also remains beneficial. In addition, daily sun protection and prevention of accumulated sun damage are essential for maintaining healthy skin.
60s and Beyond: Healthy Skin at Any Age
As we age beyond 60, the skin may require even more careful attention. The skin becomes more fragile and prone to injury. Constant hydration is key, and it is important to use gentle products that do not irritate the skin. Additionally, continued attention to sunscreen use is vital, as cumulative sun damage remains a concern.
In summary, skin ageing is a natural process that involves a decrease in collagen production, loss of firmness, and the appearance of wrinkles and fine lines. However, through an appropriate skincare routine and adopting a positive approach to ageing, we can maintain healthy and radiant skin in every decade of our lives.


Miriam Guerra
Beauty Training manager
Miriam Guerra, Beauty Training Manager, has been part of the Bella Aurora family for 15 years. She is a cosmetologist, image consultant, beauty specialist, and trainer in cosmetics and aesthetics. Her great passion is working hand in hand with beauty consumers: those who use, test, and know what cosmetics does on their own skin.
Within Bella Aurora, Miriam's passion for the world of beauty is reflected in an outstanding team of advisors. These professionals convey daily not only the benefits of treatments or of a specific routine but also the values of a brand that has been walking alongside women for over 130 years.