Anti-ageing Routine
Over time, the skin loses firmness and elasticity due to the reduction in collagen and elastin. Factors such as sun exposure, pollution and stress can accelerate this process. A daily anti-ageing skincare routine that provides hydration, nutrients, and regenerating active ingredients strengthens the skin barrier and combats the signs of ageing.
1
Cleanse
2
Treat
3
Care
4
Protect
1Cleanse
Over time, the skin loses its natural ability to renew itself, leading to the accumulation of dead cells and a dull tone. Additionally, makeup residues, sunscreen, and pollution can cause oxidative stress, accelerating skin ageing.
Therefore, cleansing the skin day and night is essential for keeping it receptive to anti-ageing treatments. Proper cleansing improves the absorption of active ingredients that combat wrinkles, loss of firmness, or skin spots. It is therefore a crucial step in any anti-ageing routine.
Complementing this with gentle exfoliation twice a week will also help stimulate cell renewal and enhance the benefits of your daily skincare routine.
2Treat
If you want to maximise the effects of your anti-ageing routine, serums are key allies, as they contain active ingredients in high concentration that act directly on the signs of ageing. Their light texture allows deep absorption, providing visible results in hydration, firmness, and reduction of expression lines.
As we age, the production of collagen and elastin decreases, leading to loss of firmness and the appearance of wrinkles. Applying 3 or 4 drops of a suitable serum before your moisturiser will enhance its effectiveness and help keep the skin rejuvenated.
Choose hyaluronic acid and vitamin C if you are looking for deep hydration and smoothing of expression lines, or peptides and regenerating active ingredients to stimulate firmness and provide an immediate tightening effect with added luminosity.
3Care
Hydration is fundamental to any anti-ageing routine, as over time the skin loses its ability to retain water, becoming thinner, more fragile, and prone to the appearance of wrinkles. Keeping the skin barrier intact is key to protecting the skin from oxidative stress and environmental damage, two factors that accelerate skin ageing.
By using a suitable facial cream, you will not only provide hydration but also help improve the skin's elasticity and firmness. Anti-ageing creams contain specific ingredients such as peptides, collagen, and antioxidants, which work to reduce wrinkles, make the skin firmer, and restore natural luminosity.
If you are concerned about ageing in the eye contour area, remember to apply a specific treatment before your facial cream to maximise its absorption and effectively combat expression lines, dark circles, and loss of firmness in this delicate area.
4Protect
The best ally against premature ageing is the daily use of a sunscreen. UV exposure is the main cause of photoageing, as it degrades collagen and elastin, accelerating the appearance of wrinkles, sagging, and skin spots. Even on cloudy days or indoors, radiation from the sun and blue light can contribute to skin ageing.
A broad-spectrum sunscreen not only prevents sun damage but also combats free radicals, helping to maintain firm and luminous skin.
If you also want to unify the tone and conceal imperfections, a CC Cream with SPF50+ can be your perfect ally. And remember: reapplying the sunscreen every 2 hours is key to maintaining its effectiveness and continuing to protect your skin against the visible signs of ageing.
Complete your beauty ritual
Book an appointment with one of our Skin Experts
Book an exclusive slot just for you, from the comfort of your own home. During this free, 30-minute video call, you can receive answers to all your questions and discover the best skincare advice. Together with your Skin Expert, you will personalise every step of your beauty routine. Shall we get started?